E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Sloan Gaon was selected by PulsePoint to guide the company's mission to deliver integrated digital marketing solutions for advertisers and publishers that span content creation, curation, distribution and monetization.
NEW YORK, NY-- Jul 18, 2012) - PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Sloan Gaon as chief executive officer, effective as of July 9, 2012. A renowned industry veteran, Gaon was selected by PulsePoint to guide the company's mission to deliver integrated digital marketing solutions for advertisers and publishers that span content creation, curation, distribution and monetization.
"We are confident Sloan is the right person at the right time to lead the company," said Patrick Vogt, PulsePoint's chairman of the board. "He has a deep understanding of the media and digital industry, as well as a proven track record of success. His strategic and metrics-driven approach to leadership make him a natural fit for taking PulsePoint to the next level. We welcome Sloan's enthusiasm, expertise and leadership in delivering against the company's goals and driving a higher level of growth for PulsePoint."
Gaon brings extensive executive management expertise in global digital marketing, content and e-commerce, most recently serving as CEO of Dotmenu, the leading online food e-commerce company, where he successfully navigated its acquisition by GrubHub. Through Dotmenu's flagship sites Allmenus and Campusfood, Gaon successfully grew reach and revenue for the biggest network of restaurants across the nation. Prior to joining Dotmenu, Gaon was general manager of the web content channel of Adknowledge, the fourth largest ad network in the world, where he was responsible for managing the strategy, product, sales, business development and P&L of the group. Gaon also held numerous management positions at MIVA/Findwhat including SVP, consumer entertainment and corporate development, where he was responsible for managing the M&A activity and strategy of the company, including the sale of the MIVA ad network assets to Adknowledge and Spill.com to Hollywood Media.
Before joining MIVA, Gaon was COO of RegistryPro, Inc., a subsidiary of Register.com. Prior positions include director of business development at Register.com and VP of Internet initiatives at TurboChef Technologies, where he was responsible for structuring global strategic alliances and joint ventures.
"I've watched PulsePoint develop as a leading digital technology brand, helping clients successfully navigate the consumer journey across digital screens," said Gaon. "The company's mission to deliver integrated, value-based media and marketing solutions is well aligned with what marketers and publishers need from a trusted technology partner. I look forward to steering PulsePoint's vision and strategic plans to fully unleash the power of its technology and the expertise of its teams for the advancement of the company and the digital industry."
An alumnus of Clark University, Gaon graduated cum laude from the Syracuse University College of Law where he was executive editor of the Law Review and an Irwin Brodsky Securities Scholarship recipient.
About PulsePoint PulsePoint™ is a global digital technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and social publishing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.