The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
New Program Gives Mobile Users Access to Same Product Information Available on Retailer Websites
NEW YORK (July 18, 2012) WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, today announced that it has launched a new program that will eventually make online manufacturer's product information for more than 50,000 SKUs accessible through major mobile platforms. As a result, shoppers will be able to review the same wealth of information in various rich media formats - from video to photo galleries to interactive tours - they would see on hundreds of major retailer websites. The content will be optimized for the individual user's mobile device in real-time assuring the best possible mobile-shopping experience.
"It is no secret that online shopping is no longer confined to a stationary, desktop-only experience as mobile web access continues to impact a larger part of our everyday lives. More than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January and 49 percent of them browse the mobile Web.* Our mission is to give the shopper with a smart phone essentially the same manufacturer product information they would get online, something that can lift sales on retail websites by 17% to 36%," says WebCollage CEO Scott Matthews. "In addition, having an encyclopedic amount of product data accessible in seconds is a powerful way to increase the likelihood of an in-store purchase.
"This is a win for everyone, the manufacturer gets greater share of mind at critical points of sale; the retailer gets increased sales on their websites and in-store activity and consumers get immediate gratification when they can access manufacturer-grade, detailed product information with plenty of rich product details like images and videos for the product they are already interested in buying," adds Mr. Matthews.
Click on either of these links using your mobile device to see what the consumer will see at participating retailers:
WebCollage (www.webcollage.com) is the world's leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, WebCollage helps manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 36%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, WebCollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.