Retailers shift their ad spending from TV, radio and print ads to digital ads.
Marissa Mayer was one of Google’s first employees.
Yahoo Inc. has hired Marissa Mayer as its CEO. She also joins the board of directors. She comes from Google Inc., where since October 2010 she was vice president of local, maps and location services, according to her LinkedIn profile.
Yahoo says the appointment “signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands.” Earlier this year, Yahoo said it would focus more on e-commerce by using its extensive data on online consumers to help retailers and other advertisers present products likely to appeal to the millions of consumers who visit Yahoo sites each day. Mayer replaces Scott Thompson, who resigned four months into the job after critics accused him of lying about his academic achievements. Her first official day as CEO is Tuesday.
“Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley's most exciting strategists in technology development,” says Yahoo co-founder David Filo. “I look forward to working with her to enhance Yahoo's product offerings for our over 700 million unique monthly visitors."
Mayer was an early employee of Google, starting work there in 1999 as a software engineer. She was the 20th employee hired by the search engine, Yahoo says. Her other jobs there included product manager, director of consumer web services and vice president of search products and user experience.
She also serves on the board of directors at Wal-Mart Stores Inc. Walmart.com is No. 4 in the Internet Retailer Top 500 Guide.
Yahoo in June hired another Google veteran, Michael Barrett, as executive vice president and chief revenue officer.