The tools build on the vast amount of information Google knows about consumers.
The company plans to hire more employees and beef up research.
Tealium Inc., which provides tag management products for digital marketers, has raised $10.5 million in a funding round from Battery Ventures.
The vendor says it will use the funds to fund research and development and hire new sales, marketing and account management staff, Tealium says.
Tealium raised $1.1 million from technology investors in January. By June, it increased revenue 700% compared with the first half of last year, while also adding 60 new clients including the Finish Line Inc. and U.S. Auto Parts Network Inc., the company says.
Tealium says it has more than 100 clients on five continents. Most of its recent growth has come from U.S.-based clients, says co-founder Ali Behnam.
Neeraj Agrawal, a general partner at Battery Ventures, will join Tealium’s board of directors. Battery Ventures has invested in such companies as Akamai Inc., Angie’s List, Groupon Inc., Bazaarvoice Inc. and Adobe Systems Inc.’s Omniture.