Promotions for Black Friday deals started two months before the day after Thanksgiving, AdGooroo finds.
Since opening its London office in 2011, Accertify has significantly bolstered its already impressive client roster with new business wins in the UK and Europe.
London – July , 2012 – Accertify, a leading fraud prevention and risk management provider, announced today that British Airways has selected Accertify’s comprehensive solution to fight e-commerce fraud and help ensure a high-quality experience for customers. Andrew Warman, Business Support Manager, Asset Protection Group at British Airways, said: “With Accertify’s comprehensive, flexible and efficient solution, our customers can continue to book British Airways with confidence giving them the best overall online travel experience.”
“Built from the perspective of an online merchant, the Accertify platform is the first end-to-end solution that addresses the entire business process of combating fraud from card-not present purchases to online scams and policy abuse and other data management challenges,” said Michael Long, Accertify Vice President for Europe, Middle East and Africa. “We’re excited to work with British Airways to make the customer experience as simple and stress-free as possible.”
Accertify supports the risk management and fraud reduction efforts of leading companies around the world. Drawing from its genesis in the merchant community, Accertify has built a strong roster of online clients through its expertise in international e-commerce fraud. Since opening its London office in 2011, Accertify has significantly bolstered its already impressive client roster with new business wins in the UK and Europe.
Accertify Inc., a wholly-owned subsidiary of American Express, is a leading provider of fraud prevention, chargeback management, and payment gateway solutions to merchant customers spanning diverse industries worldwide. Accertify’s suite of products and services help e-commerce companies grow their business by driving down the total cost of fraud, simplifying business processes, and ultimately increasing revenue. To complement these solutions, Accertify also offers its customers a best-in-breed portfolio of support, professional, and managed services that empower companies to focus on growing their business, rather than on the underlying technology of their e-commerce systems. For more information, please visit www.accertify.com.