The feature is currently being tested in several of Drizly’s markets. It is expected to launch early next year.
Visitor IQ’s geolocation software delivers intelligence based on an IP address, allowing businesses to adjust Website displays to ensure effective offer strategies and capitalize on consumer interaction.
Boston, Mass., July 10, 2012 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today launched Visitor IQSM, a real-time IP address intelligence product that utilizes summarized demographic data from Experian ConsumerViewSM to provide insight on otherwise unidentified Website traffic.
Visitor IQ’s geolocation software delivers intelligence based on an IP address, allowing businesses to adjust Website displays to ensure effective offer strategies and capitalize on consumer interaction. These changes enable a more customized user experience that creates more high-value interactions and relevant offers that significantly impact the bottom line.
“We have always helped companies optimize the ecommerce channel through accurate data quality,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “With Visitor IQ, we can help companies better understand their Website visitors, allowing them to increase conversion by customizing displays based on geographic consumer details.”
The new service is completely hosted and does not require any installation or data updates. For more information, please visit www.qas.com/VisitorIQ.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.