Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Using cutting-edge technology, OFM now gives potential customers a way to see each of its 125 chairs online in a 360-degree view with three different levels of viewing height as well.
HOLLY SPRINGS, N.C. — OFM, a leading office and school furniture manufacturer, distributor and wholesaler headquartered in North Carolina, is the first company in its industry to allow consumers to take every one of its chairs for a virtual “spin” online. Using cutting-edge technology, OFM now gives potential customers a way to see each of its 125 chairs online in a 360-degree view with three different levels of viewing height as well.
“You can rotate each picture to look at the chair from every possible side, including left-to-right, up-and-down and all around,” said Blake Zalcberg, chief executive officer of OFM. “It’s the closest you can get to actually sitting in the chair in real life and it enhances the customer experience when considering OFM products.”
OFM began experimenting with the technology earlier this year and decided it would complement the online informational videos it already offers on its entire product line as well as webinars. Using an in-house photography studio, OFM is systematically working its way through its entire catalog. By the end of the year, the company plans to have 360-degree capabilities on its website for every piece of furniture it sells, including chairs, tables, desks and storage units.
“Most people who buy our products work for businesses, schools and governments,” added Zalcberg. “They don’t have the time — or sometimes the authority — to leave the office to go hunting around a furniture store that could be miles away. This new technology saves them the trouble, while giving them a closer look at a chair than traditional two-dimensional photos.”
OFM is the first furniture brand to offer 360-degree photographs of its entire line of chairs online. To take a chair for a spin, click and hold your mouse button on the image of the OFM Vision Executive Chair online at: http://ofminc.com/products.asp?from=cat41&itemno=654.
**About OFM, Inc.
Founded in 1995, OFM is a leading office and school furniture manufacturer, distributor, and wholesaler with headquarters in Holly Springs, N.C. and operations in Phoenix, Ariz., and Taiwan. OFM contracts with manufacturers in Mexico, Taiwan and China to design furniture and products that meet the highest industry standards. It specializes in providing affordable, quality furniture through a dealer network to businesses, government offices, health care and educational facilities. OFM products are sold through a variety of retailers, mail-order catalogs and online dealers including Officefurniture.com, Corporate Express, and National Business Furniture.