Retailers shift their ad spending from TV, radio and print ads to digital ads.
CitizenHawk is offering HawkTypos as a complementary product to its core HawkDiscovery online brand protection platform.
Aliso Viejo, Calif. – (July 9, 2012) – CitizenHawk, a global provider of online brand protection and enforcement services, has introduced an online brand protection tool that enables companies to determine whether typosquatters are infringing on their domains.
HawkTypos™ can generate literally thousands of domain-name permutations (including partial domains), confirm whether such domains are registered, and identify common ownership – notwithstanding efforts to obfuscate such ownership via asset shielding or inexpensive privacy services.
“Typosquatting is a significant problem for companies with well regarded brands and a significant presence on the Internet, with the average company on the Internet Retailer 500 list having 100 typo sites infringing on its brand.” said David Duckwitz, CitizenHawk’s president and chief executive. “Typosquatters take advantage of users’ keystroke errors to advance affiliate marketing schemes and even redirect Internet traffic to alternative sites. The practice, which is growing an estimated 30 percent a year, is costing brands hundreds of millions of dollars annually.”
CitizenHawk is offering HawkTypos as a complementary product to its core HawkDiscovery™ online brand protection platform. Like the company’s other online brand protection tools, HawkTypos is seamlessly integrated into HawkDiscovery’s workflow and case management system, which tracks and records every action and permits sharing with as many authorized individuals as desired.
CitizenHawk is a global provider of online brand protection and enforcement services. The company helps clients address the rapidly evolving challenges associated with protecting brand assets and other intellectual property in today’s digital economy. CitizenHawk’s robust technology, knowledgeable and experienced professional staff, incomparable case management tools and flexible approach to client relationships have attracted some of the world’s most prominent brands. Approximately one in four companies on Internet Retailer’s Top 500 list are CitizenHawk clients.
CitizenHawk detects, analyzes and assesses infringement activities ranging from typosquatting and other traffic diversion schemes to affiliate non-compliance, gray market/counterfeit sales and image/logo abuse. The company then converts that information into meaningful, actionable intelligence while offering an array of enforcement options. As the world’s leading filer of domain name-disputes with international arbitration organizations, CitizenHawk is often able to transform trademark enforcement into an actual profit center for its clients.
CitizenHawk is a closely held, venture capital-backed company. Its headquarters are in Aliso Viejo, Calif.