The acquisition will add more than 300 products to L’Oreal’s lineup.
It is a latest example of successful collaboration between FusePump, Coull and TradeDoubler that enriches the consumer experience and helps merchants and affiliate marketers to drive sales.
London, UK, 4th July 2012 - Affiliate marketers using The Body Shop’s affiliate dashboard can now download videos for their website featuring product content from The Body Shop. It is a latest example of successful collaboration between FusePump, Coull and TradeDoubler that enriches the consumer experience and helps merchants and affiliate marketers to drive sales.
The affiliate market is becoming more innovative as demand from consumers for engaging content increases. The already popular affiliate dashboard, powered by FusePump and promoted by TradeDoubler for The Body Shop’s affiliate program, now has an additional rich content feature. Videos prove to be a huge driver of product demand online. The Coull Video Performance Network enables affiliates to easily convert that demand into revenue, either by publishing affiliate videos from the merchant, or by integrating tracked affiliate links with their own video content. Every video contains a direct link to the relevant product page which can be shared across all social media platforms. Verity Beard of Trade Doubler who is account manager for the Body Shop affiliate program has been using FusePump’s affiliate hub for over 10 months. Verity was keen to point out the advantages:
‘The Body Shop upgraded their affiliate offering 10 months ago with the full suite of FusePump marketing tools including the affiliate marketing dashboard. The Body Shop wanted us to push this from the word go. The dashboard has been a real focus for our affiliate programme during this time. It has allowed us to run effective affiliate recruitment and retention campaigns, publicise offers directly and keep the affiliates engaged and updated all in one place. Always happy to develop the dashboard offering, FusePump were recently able to quickly add the data-feed driven Coull video technology, giving affiliates another great way of promoting The Body Shop products. The team effort helped us win the best managed affiliate programme at the A4U Performance Marketing awards this year!’
About FusePump: FusePump provide reliable, accurate and comprehensive product data feeds that we integrate for our e-commerce clients into affiliate networks. Our technology allows advertisers to distribute up-to-date product information via affiliate networks. FusePump tools allow affiliate marketers to consume, manipulate and publish product information via their website. As well as using the data feed directly, they can download this content as banner adverts and dynamic advertising units (widgets)
As well as working directly with e-commerce clients, FusePump partner with affiliate networks, technology partners, digital marketing agencies and publishers serving clients in the retail, travel and media sectors. Clients include Argos, Marks and Spencer, lastminute.com, Orange and TUI. FusePump is experienced in the following product marketing channels: Affiliate Marketing, Marketplace Integration, Google Shopping Integration, Dynamic Advertising, Comparison Shopping Engines, Travel Meta Search, Paid Search Automation, Social Media Integrations, Onsite Merchandising Units and Mobile e-commerce.