Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
Robert Rust has been appointed vice president, engineering, while Dane Elliott has become director of analytics.
WESTMINSTER, CO – Advertising technology company TruEffect, has expanded its senior workforce with two strategic hires. Robert Rust has been appointed vice president, Engineering, while Dane Elliott has become director of analytics.
Robert Rust brings 24 years of management and software development experience to TruEffect. Previously, he worked at the Global Healthcare Exchange, Corporate Express, MatchLogic, Bankers Trust and EDS. He holds a Bachelors degree from the University of Arizona.
Along with 15 years of industry experience at companies such as Telepop, ActiveVideo Networks and Starz Entertainment, Dane Elliott holds several patents relating to analytics measurement. He has Bachelors and Masters degrees from Stanford University in the field of mechanical engineering, as well as an MBA from the University of California with an emphasis on strategy and marketing.
“TruEffect is reshaping the landscape for display media,” said Ron Hill, TruEffect CEO. “Our innovation continues to attract the best and most experienced people in the industry. Robert and Dane are just the latest examples of experienced and talented additions to our team.”
“TruEffect stands out to me as an advertising technology company where I can not only offer my analytics and product background, but where I can expand my experience with data science,” said Dane Elliott. “I look forward to working with a driven and successful team at TruEffect.”
Robert Rust added, “I am excited to work with the TruEffect team, and applying my years of experience in the computer industry to TruEffect’s leading technologies.”
TruEffect (www.TruEffect.com) is an Internet advertising technology company. Using its patented First-Party technology, TruEffect is the only provider able to serve ads from the advertiser’s domain, resulting in superior targeting, measurement, and attribution. TruEffect offers an innovative, holistic solution that drives awareness, demand creation, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers’ own data without the privacy risks associated with other targeting methods. TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance for clients across all sectors.