Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Captuvo SL22 encasement turns the Apple iPod Touch into a retailing tool with scanning technology and a magnetic stripe reader to read credit or loyalty cards.
Fort Mill, S.C. – June 28, 2012 – Honeywell (NYSE: HON) today announced the first in a new line of consumer digital device accessories to help retail associates help their in-store customers. The Captuvo SL22 encasement turns the Apple® iPod Touch® into a retailing tool with scanning technology and a magnetic stripe reader to read credit or loyalty cards.
Ultimately, accessories like Captuvo SL22 can minimize the effects of showrooming by arming the store associate with the benefits of a digital device – including the ability to connect to the internet to look up products or verify pricing for a customer who is comparison shopping, and to ring up a transaction on the spot.
The accessory also brings retail clerks closer to customers. Despite the belief that shoppers cringe when they hear “May I help you?,” more than 60 percent find associates most helpful on the showroom floor where the customer makes their purchase decision rather than behind a cash register, according to theAisleBuyer 2012 Mobile Shopping Survey.
“Honeywell’s patented technology and industry-leading scanning solutions allow us to layer on sophisticated retailing capabilities to everyday consumer devices,” said Peter Fehl, vice president of global marketing forHoneywell Scanning & Mobility. “It’s designed for retailers, but it really benefits customers, who have a faster shopping experience with more complete product and pricing information. It’s a win-win.”
Honeywell’s Adaptus™ Imaging Technology 6.0 enhances the Captuvo SL22, enabling fast and accurate reading of virtually all barcodes, including those found on driver’s licenses and the screens of mobile devices.
The Captuvo SL22 is expected to lower the failure rate of customers using competitor encasements by as much as 80 percent, leading to less down time and lost revenue.
For more information, please visit www.honeywellaidc.com/captuvosl22.
Apple and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
Remote MasterMind, EasyDL and Adaptus are trademarks of Honeywell International Inc. in the United States and other countries.Honeywell (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and performance materials. Honeywell Scanning & Mobility (HSM) is part of the Automation and Control Solutions (ACS) business group of Honeywell. HSM is a leading manufacturer of high-performance image- and laser-based data collection hardware, including rugged mobile computers and bar code scanners. With one of the broadest product portfolios in the automatic identification and data collection industry, HSM provides data collection hardware for retail, healthcare, and transportation and logistics companies seeking to improve operations and enhance customer service. Additionally, HSM provides advanced software, service and professional solutions that help customers effectively manage data and assets. HSM products are sold worldwide through a network of distributor and reseller partners. For more information on Honeywell Scanning & Mobility, please visitwww.honeywellaidc.com.