But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
New technology provides websites the ability to engage readers.
SEATTLE, July 2, 2012 -- Mobile engagement is changing rapidly, with the pursuit of the ever-elusive customer as the target. Now the new AlertRocket technology introduced by Notice Software, a leading mobile message provider, is making client engagements easy and that much more effective. Through its unique platform of products and services, AlertRocket takes mobile engagement one-step further with granular push notifications for mobile websites and apps.
"When we were designing our product, we knew intrinsically that we needed to increase engagement for our customers through new avenues that were also cost effective. With AlertRocket we've designed a product which allows web users to register for push notifications to be sent to their phones in an easy, accessible manner," said Burton Miller, CEO of Notice Software. "Given the ease and proficiency of our product, we have seen that AlertRocket increases mobile user engagement between 100% and 300%."
AlertRocket is a mobile engagement platform that helps companies reach their customers with Push notifications. With its cloud-to-mobile notifications, AlertRocket's patent-pending Web-Push technology brings push notifications to the mobile web. With it publishers are able to target content to specific users, enabling them to drive traffic and increase user retention by delivering content that users want – when and where they want it. And it gives web publishers the ability to use native push notifications without the need to develop and support iPhone or Android applications.
"Our seamless registration process and the flexible API creates a new mobile tool and experience for web publishers," adds Miller.
In addition to Web-Push, AlertRocket's Native-Push for apps and SMS notifications for feature phones creates a complete mobile solution allowing companies to engage and reach all of their mobile users in a cost effective way.
Push notifications affect the balance of power between what can be done on the web and what can be done with native. In the end, fewer publishers need to invest in the cost of development and maintenance for a native app with products such as AlertRocket.
There are three AlertRocket plans offered for both Native-Push and Web-Push Alerts. The entry level plan is free, Pro level is $49 a month and the Enterprise level varies based on the scope of engagement. To register today go to http://www.alertrocket.com.
With offices in Austin and Seattle, AlertRocket is the only complete mobile messaging provider in the marketplace by increasing mobile engagement across multiple platforms. AlertRocket's push platform bridges web content and native push notifications to keep users engaged when and where they're on the go. AlertRocket is owned by Notice Software LLC, which specializes in mobile solutions and technologies. For more information visit http://www.alertrocket.com.