July 2, 2012, 11:18 AM

Dydacomp appoints a vice president of marketing

Laura Hills moves from workforce management to order management.

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Dydacomp Development Corp., which provides order management software for retailers engaged in e-commerce, direct TV, catalog and stores sales, has hired Laura Hills as vice president of marketing.

In her new job, Hills will promote two Dydacomp products in particular: the Multichannel Order Manager for inventory, and the SiteLink e-commerce store, which integrates with Multichannel Order Manager to create a full web store with a shopping cart. She will also oversee public relations, lead generation and initiating strategic alliances for the company.

Prior to joining Dydacomp, Hills was vice president of marketing and public relations at workforce and expense management company CyberShift Inc. There, she worked to provide cloud-based workforce management systems to companies of all sizes. The Dydacomp products she is now promoting are also web-hosted—that is, in the ‘cloud’—but geared towards small and mid-sized retailers.

“Right now, there is a tremendous growth opportunity for Dydacomp as more and more small to mid-sized business retailers are looking to extend their businesses by leveraging our best-in-class solutions,” says Fred Lizza, CEO of Dydacomp. “In the months ahead, we will be announcing some exciting initiatives and I know that Laura is the right person to help bring our new vision to market.”

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