Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
The online apparel retailer launches a contest that puts Twitter posts on T-shirts.
Twitter provides a forum for many types of posts, ranging from news to conversations to jokes and humorous quips.
It’s the latter that Karmaloop.com is seeking to highlight in its launch today of a contest aimed at immortalizing consumers’ clever 140-character-or-less posts on a T-shirt.
The online street apparel retailer launched a site, poundsigntees.com, where shoppers can submit clever tweets, which include the hashtag #tees, that they’d like to see emblazoned on a T-shirt. They can also vote for tweets others have already submitted on poundsigntees.com. Any word that starts with a pound sign (#) is a hashtag, which becomes a clickable link to all other mentions of that word and shows up in search results when other Twitter users search for the term
Consumers can submit one tweet a day. Every two weeks the retailer will emblazon the tweet with the most votes on a T-shirt that will be sold at Karmaloop.com. The consumer who crafts the tweet will receive a $1,000 Karmaloop gift certificate.
Karmaloop is No. 138 in the Internet Retailer Top 500 Guide.