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A teen magazine offers a fashion shopping app
A free app from Teen Vogue lets teens check in to stores for discounts.
Managing Editor, International Research
Topics: check in apps, Elle, Facebook, geolocation, iPad app, m-commerce, marketing technology, Mobile, mobile app, mobile commerce, social networks, Teen Vogue, The Teen Vogue Insider app, Time Out New York
Many teenage girls love to shop, and so lifestyle and beauty magazine Teen Vogue has launched a digital app to help them stretch their dollars.
The magazine publisher has unveiled The Teen Vogue Insider app, an application that offers discounts on merchandise and helps users find stores nearby that carry items featured in the app and magazine.
"The Teen Vogue Insider app was designed to completely change the way our readers engage with our content," says Teen Vogue vice president and publisher Jason Wagenheim. "Teen Vogue's audience is consistently looking for new and original material, and on their mobile phones now more than ever before. This app allows our readers to get the customized, exclusive content they crave."
Teens don’t need to subscribe to the magazine to get the free app. Once downloaded, teens can use the app to scan both editorial and advertising pages in the magazine to unlock bonus content, access shopping guides, deals and content within the app, and share trends and features with friends on social networks. App users can sync with Facebook to broadcast app activity, like favorite brands and share content.
The more teens interact with the app, the more they're rewarded with the chance to win prizes from Teen Vogue, the publisher says.
Teens can also use the app’s geolocation feature to find participating brands in nearby stores where they can check in to get deals and discounts. The app also offers bonus material, such as video and lookbooks from the latest issue of Teen Vogue, including editorial and advertising. App users can track their rewards points and check what their friends are doing.
Retailers and other advertisers can participate in the app’s specials and prizes by purchasing a print or web advertisement or by paying a fee, which Teen Vogue describes as nominal.
In a special back-to-school event Aug. 11, app users will be able to check in at participating retailers to earn points towards prizes, such as shopping sprees and merchandise.
Shoppers who use the app to check in during the event will receive offers from such brands as Aeropostale (30% off and a free pair of sunglasses), American Apparel (20% off) and Guess (20% off).
More publications are launching apps to reach a wider base of increasingly mobile-oriented consumers. In April, city guide and magazine Time Out New York updated its iPhone app and launched an iPad app.
The iPad app serves as a citywide recommendation engine. The app offers personalized content for consumers based on their interactions with it. Consumers can use the app to make restaurant reservations and book theater tickets. Users can also save stores, events and more to their favorites. The updated iPhone app provides arts, entertainment and venue information for both travelers and locals. The app features geolocation technology that pinpoints where a consumer is and shows him recommended activities nearby on a map.
Women’s fashion magazine Elle also offers an iPad app that consumers can shop from directly.
Teen Vogue launched in February 2003 and publishes 10 issues a year for its more than one million subscribers, the company says.