Target and Toys R Us posted overall sales declines during the holidays.
Ovative/Group leverages Kenshoo Enterprise for intelligent campaign automation and cross-channel optimization.
San Francisco (June 26, 2012) – Kenshoo (www.Kenshoo.com), a global leader in digital marketing software, today announced that Ovative/Group (www.Ovative.com), a boutique digital business consulting firm, now utilizes Kenshoo Enterprise to manage advanced paid search marketing campaigns with its Ovative/Services business unit.
“We sought a robust technology platform to support our clients’ sophisticated multichannel search campaigns,” said Steve Baxter, executive director, Ovative/Services. “Our clients turn to us to help align and improve online spending based on offline and e-commerce sales. Kenshoo gives us the sophisticated tools, flexibility and automation necessary to create new efficiencies and optimize advertising spend across channels.”
Using Kenshoo Enterprise, Ovative has established a dual system that determines how online spend affects online and offline results. The system creates a feedback loop to give credit to search ads driving sales via online or offline to ensure more accurate cross-channel optimization and better results. Now, when search ads drive an in-store or an online sale, the ads responsible for the sale get credit and are optimized accordingly.
“The world’s most advanced technology gets even better when experts wield it,” said Will Martin-Gill, general manager, Kenshoo Enterprise. “It’s impressive how quickly Ovative has been able to leverage the Kenshoo platform to develop advanced campaign strategies and accelerate performance for their clients.”
Kenshoo Enterprise offers search marketers advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. It runs on the Kenshoo Universal Platform, which serves as a foundation upon which all Kenshoo products are built to deliver scalable cross-channel insights and bottom-line results.
Ovative/Group is a three-year-old consulting firm run by recent executives from leading companies such as Target, Best Buy and Digital River. The company’s consulting practices focus on omni-channel retail, marketing infrastructure, e-commerce, and other emerging areas. The company also works closely with the venture capital industry to identify and deploy innovation in these areas by enterprises. Ovative/Services is the marketing services arm of O/G for putting into practice leading technologies and partners in media planning, execution and data management.
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.