Both social networks today announced new tools that let e-retailers drive sales directly from their platforms.
The integration makes it easier for marketers to have access to content for demand-generation efforts.
INDIANAPOLIS, Ind. – (June 25, 2012) – Compendium (www.compendium.com), a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel, and Eloqua the leading provider of on-demand Revenue Performance Management solutions, have teamed up to make marketing content more readily available for demand generation efforts.
Compendium’s one-click integration with Eloqua means that marketers who use Compendium for content marketing can easily transfer content into their Eloqua solution, where it can be used in landing pages and triggered emails as part of lead nurturing campaigns.
As part of the integration, Compendium automatically tags content with social sharing links for Twitter, Facebook and LinkedIn. This functionality allows administrators to easily drag and drop content – complete with social sharing links – into lead nurturing campaigns
“Content is expensive and time consuming to create, so marketers are looking for ways to repurpose and repackage content whenever possible,” said Frank Dale, president and CEO of Compendium. “Compendium’s integration with Eloqua ensures that content is available to be reused in demand generation campaigns.”
Eloqua customers can access the Compendium App in the Eloqua AppCloud.
“When starting a nurturing program, marketers struggle to create the content needed for triggered emails, offers and landing pages,” said Joe Chernov, vice president of content marketing at Eloqua. “This integration makes access to content effortless, and is unique because Compendium content can be used with any asset in the Eloqua solution, not just landing pages.”
More information on the Compendium and Eloqua integration can be found in the Eloqua AppCloud.
Compendium software helps marketers easily create, capture and distribute their story online using a branded hub. Founded in 2007, Compendium has more than 350 clients in various industries, representing thousands of users. Compendium is headquartered in Indianapolis. For more information go to www.compendium.com, subscribe to the Compendium content hub or visit Compendium on Twitter at @Compendium.
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email email@example.com.