One of every five beauty purchases online is made via the Amazon marketplace, according to a new report.
The operation will be under the leadership of Mike Harris, Monetate’s Vice President, EMEA.
Philadelphia, PA (June 18, 2012) – Monetate, a leader in online marketing technologies, today announced the opening of a London office to service the EMEA (Europe, Middle East and Africa) markets. The operation will be under the leadership of Mike Harris, Monetate’s Vice President, EMEA.
Monetate’s London office will service the entire EMEA region in an effort to keep pace with strong demand for the company’s services in those areas. The expansion is yet another milestone for the rapidly expanding online marketing agility firm, which has achieved exceptional growth since its inception in 2008, including a 2011 yearly revenue increase of 278%.
“The decision to open an office in London is a direct result of the interest we are seeing from brands in EMEA that want to deliver a more relevant online customer experience,” said Monetate CEO David Brussin. “We anticipate that under Mike Harris’ leadership, we will rapidly grow our overseas presence.”
Harris joined Monetate last month to lead the EMEA expansion. He has over 10 years experience in the web optimization market, which includes leadership roles at Touch Clarity and Omniture (Adobe®) in EMEA.
“Today’s top brands know that in order to stay relevant, they need to tailor the online experience for the individual customer,” said Harris. “Brands across EMEA have awareness of and the need for Monetate’s online marketing services. I’m excited to have the opportunity to drive revenues and lead Monetate as we continue to help global brands create strong, recurring online customer relationships.”
"Since implementing the solution in 2011, Monetate has been instrumental in helping us hone Kiddicare’s online marketing strategy to meet the needs of individual customers," said Simon Harrow at Kiddicare.com. "The Monetate solutions have not only improved the shopping experience for the online consumer, but have markedly increased in-store traffic and sales due to geo-targeted website promotions. We are thrilled to see the commitment Monetate is making to the U.K. with this expansion."
Monetate drives billions of dollars of incremental revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.