Private equity firm Apollo Global Management will take Rackspace private in the all-cash deal.
Mike Peralta will oversee sales, marketing and business development.
NEW YORK, NY--(Marketwire - Jun 18, 2012) - AudienceScience®, a global digital marketing technology company, today announced the appointment of Mike Peralta as president. In his role, Peralta will oversee sales, marketing and business development, with a primary focus on ensuring the successful adoption of the AudienceScience Gateway® technology platform for clients. He will report directly to Jeff Pullen, AudienceScience CEO and IAB Board Member.
U.S. online advertising brought in $8.4 billion over the first three months of the year, the best first quarter the industry has recorded to date, according to a joint report from the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). U.S. advertisers and publishers continue to recognize audience targeting as a crucial component of their marketing strategies. AudienceScience is one of the early technology innovators in digital marketing, having been in this space for over a decade. Working with global premium publishers, the world's most successful brands and advertising agency partners, AudienceScience helps drive efficiency and performance for online advertising through data management, consumer intelligence and campaign execution.
"Our industry is undergoing tremendous growth and in order to fully ensure successful execution of our strategic initiatives and company vision, we need to arm ourselves with outstanding leadership," said Pullen. "Mike's knowledge, experience and proven industry insight map perfectly to these goals and will greatly benefit our global client base."
Peralta brings over 20 years of business experience to AudienceScience, including 12 years in the advertising technology sector. A civil engineer by training, Peralta moved into the digital media and marketing space when he joined Advertising.com in 2000. In over nine years there, he held numerous positions in strategy, sales, account management and business development. Through his support, the company grew significantly and eventually merged into AOL's Platform A. Peralta later served in key executive roles at Tumri and Magnetic and most recently served as chief revenue officer for MediaMath.
"AudienceScience's vision, clients, people and potential are unmatched in the industry," said Peralta. "It is exciting to work with a company that is laser-focused on digital marketing success across the value chain and I look forward to engaging with existing and future clients for our mutual success. AudienceScience has superior technology and a great team executing against a global strategy. I am honored to help continue the growth and innovation."
Peralta's announcement comes on the heels of another strategic new hire in the appointment of Rob Gratchner as vice president, privacy, who is active on various industry organizations including the IAB, Digital Advertising Alliance and is the chairman of the Network Advertising Initiative. AudienceScience currently operates in 21 countries with over 230 employees. Peralta is based in AudienceScience's expanding New York office.
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry-leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow AudienceScience on Twitter.