The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Businesses can try out the new VerticalResponse Social platform free for 30 days.
SAN FRANCISCO – June 19, 2012 – For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from VerticalResponse that helps take the guesswork out of social media and extend the reach of their online marketing campaigns.
VerticalResponse Social is the latest addition to the VerticalResponse portfolio of award-winning email marketing, event marketing, online surveys and postcard marketing solutions. With VerticalResponse, businesses can create, manage and measure all of their marketing efforts – now including social media marketing – from the same account and user interface, saving them time and money.
“VerticalResponse Social makes it easier than ever for small businesses to share content across email and social media and also engage with their customers, because now they can do it all from one integrated dashboard,” said VerticalResponse CEO Janine Popick.
“They can choose curated content from our automatic feeds or their own content, then create and schedule a campaign that’s spread through both email and social media to amplify their message," continued Popick. "They also can manage social conversations and deepen their engagement with their customers. Because it’s all managed from the VerticalResponse dashboard, the time savings alone are enormous.”
A VerticalResponse user data analysis conducted in March 2012 confirmed businesses that use both email marketing and social media achieve 28 percent higher email open rates, signifying the growing importance of integrating these efforts.
VerticalResponse Social offers several benefits for the time-strapped small business or non-profit organization:
- Social media marketing in minutes. Users can create, schedule and publish content to their Facebook, Twitter and LinkedIn profiles from one place in minutes, up to 30 days in advance. From a single post to a multi-week campaign, businesses can do it all with just a few clicks. For campaigns, VerticalResponse Social even provides recommendations on the ideal number of links, questions, quotes or status updates to publish over the campaign duration.
- Ability to extend content and marketing campaigns across channels. With VerticalResponse Social, users can easily share their content across channels from one platform. For example, a restaurant owner who is planning a limited-time-only menu can schedule and launch both an email campaign and a series of social media posts and tweets promoting the menu all from one integrated dashboard, with full reporting.
- Content fed directly to the VerticalResponse Social dashboard. Users get relevant, up-to-the-minute content based on industry and special interests, from quotes to blog posts to news, so that they don’t have to waste time looking for content. Simply select and share. A custom content calendar makes it easy to manage and track communications.
- Easy engagement with fans and followers. Users can view, respond to and track comments and replies – whether they’re from Facebook, Twitter or LinkedIn – all within the VerticalResponse dashboard.
VerticalResponse Social – Pricing
Businesses can try out the new VerticalResponse Social platform free for 30 days. After that, it costs $18 per month. Special pricing discounts are available for existing VerticalResponse customers and non-profit organizations
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at www.facebook.com/verticalresponse.