More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Jack Boyle joins the sport products e-retailer after it buys Dreams Inc.
Fanatics Inc. said today it has hired Jack Boyle as president of merchandising. He comes from Kohl’s Corp., where he was executive vice president, general merchandise manager, women’s and intimate apparel.
Kohl’s is No. 28 in the Internet Retailer Top 500 Guide. Fanatics is No. 46.
Fanatics is an online licensed sports products retailer owned and operated by Kynetic LLC. The e-retailer recently closed its acquisition of Dreams Inc., which operates FansEdge.com and other branded sports merchandise e-commerce sites. The deal will help Fanatics to soon achieve $1 billion in e-commerce sales, the e-retailer has said.
In his new job, Boyle will be in charge of merchandising for all sites operated by Fanatics. He also will manage vendor relationships and develop product strategies, his new employer says. He reports to Fanatics CEO Alan Trager.
“With all of the exciting changes that have occurred at Fanatics this year, including our recent acquisition of Dreams, we’re thrilled to bring on someone like Jack who possesses more than two decades of merchandising experience across multiple categories,” says Trager. “Our company has always been about giving fans the opportunity to express their fandom and support their favorite sports, teams and players. We look forward to working with Jack to continue our history of giving fans as many unique and high-quality choices as we can.”
Boyle was hired by Kohl’s in 1999 as the retail chain’s vice president of merchandise planning and allocation, Fanatics says. Previously, he worked at department store chain Famous-Barr, part of The May Department Stores Co.