June 18, 2012, 9:55 AM

Yahoo hires a chief revenue officer

Michael Barrett, fresh from a stint at Google, will oversee advertising. 

Lead Photo

Yahoo Inc. has hired Michael Barrett as executive vice president and chief revenue officer. He will oversee Yahoo’s global advertising revenue and operations.

Barrett comes from Google, where he was a director since January, according to his LinkedIn profile. Yahoo says he joined Google after it bought online display advertising firm Admeld Inc. last year; Barrett was hired by Admeld in 2008 as CEO. Previously, he was chief revenue officer at Fox Interactive Media. He has also worked as a sales executive for AOL.

This is not Barrett’s first job at Yahoo. For a seven-month period in 1999, he was the company’s senior vice president, e-commerce.

“Michael Barrett is regarded as one of the most successful and influential executives in media and technology, and I am thrilled to have him join Yahoo in this critical role," says Ross Levinsohn, Yahoo’s interim CEO. "I am confident that his deep industry experience and relationships will help us drive our strategic vision, taking Yahoo's industry-leading position to the next level."

Barrett reports to Levinsohn. Barrett’s hiring comes amid Yahoo’s recently announced effort to focus more on e-commerce, in large part by using data on online consumers to help retailers and other advertisers present products likely to appeal to shoppers.  

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

Advertisement