Lens Direct is projecting year-over-year sales growth of more than 40% this year.
David Powers has experience with international retail expansion.
Deckers Outdoors Corp. has hired David Powers as the company’s president of direct to consumer, a job that puts him in charge of the footwear maker’s retail and e-commerce businesses. Powers will assume his new job in August, and will report to Angel Martinez, president, CEO and board chairman.
Deckers is No. 161 in the Internet Retailer Top 500 Guide.
Powers comes from Converse, a shoe brand that is a subsidiary of Nike Inc., No. 72 in the Top 500. There, he was vice president of global direct to consumer and licensed retail, a job he had held since 2008. During that time he helped Converse expand into Europe, the Middle East, Africa and Latin America, Deckers says. Powers also has worked for Timberland LLC (No. 334 in the Internet Retailer Top 500) and Gap Inc. (No. 22).
“We are excited to have Dave join our team,” says Martinez. “His background makes him the ideal person to lead our consumer direct division at this point in its evolution. I am confident he will be an invaluable asset as we continue to expand our global business including growing our store base to approximately 200 by the end of 2015.”