June 1, 2012, 12:00 AM

Up the mobile ladder

(Page 3 of 3)

Figuring out what will work is important, especially at first, Ashley says. "If your first product is unsuccessful," he says, "management will start thinking mobile is unnecessary for their brand and that is just not right."

That's some good survival advice for the executives likely to find mobile in their titles as mobile plays a bigger role in retailers' sales and marketing plans.



comments powered by Disqus




From IR Blogs


Greg Tolman / E-Commerce

Centrailized order management is key to cross-channel success

An IBM survey shows the most successful retailers set themselves apart by creating a centralized ...


Liz Duggan / B2B E-Commerce

Build Your B2B eCommerce Platform Around Your Customers

With more B2B buyers demanding the option to buy from their suppliers online, companies need ...