Retailers shift their ad spending from TV, radio and print ads to digital ads.
Launching next week at IRCE, the KalioTablet Extension is initially available for the iPad.
Kalio Inc., an e-commerce platform provider for mid-sized merchants, plans to launch the KalioTablet Extension for Apple’s iPad and Android-based tablet computers at the Internet Retailer Conference & Exhibition 2012 next week. The new product will allow merchants to extend their e-commerce sites to, and optimize them for, tablets without extensive design and content engineering.
The KalioTablet Extension uses the same content, promotions, pricing, checkout, and customer loyalty features as a retailer’s e-commerce site, the vendor says.
“Consumers expect rich e-commerce experiences, regardless of what device they are on,” says Emmanuel de Boucaud, vice president of marketing and sales at KalioCommerce. “Yet, mid-market retailers must control design, deployment and engineering costs associated with managing multiple forms or instances of their site. With the new KalioTablet Extension, we are able to deliver the functionality that mid-market retailers need, and do so in a cost-effective, efficient fashion.”
With the new tool, a retailer can quickly deploy a tablet version of its web site that allows consumers to use their fingertips to zoom in, toggle between product views, pinch or stretch views, swipe to move or touch to navigate, Kalio says.
26.8 million tablets were shipped globally in the fourth quarter of last year, according to Strategy Analytics Group. For all of 2011, some 66.9 million tablets were sold around the world, up approximately 260% from a year earlier.
The KalioTablet Extension for iPad will be available immediately to all KalioCommerce retailers. Support for Android-based tablets will be available later this year.
Kalio’s planned tablet announcement comes on the heels of its release of a new KalioCommerce Spring 2012 edition of its software-as-a-service e-commerce platform. The updated platform enables retailers to offer more types of promotions without information technology help by using a new Kalio Promotion Configurator. The tool lets retailers design, implement and change promotions in a number of ways. For example, it allows retailers to offer one or more free products based on total order size, as well as to create and modify custom promotions.
The update also features new retail dashboards that help retailers assess visitor engagement, abandoned carts and sales by traffic source. The dashboards feature summary metrics and graphs, enabling retailers to survey each area and view trends to help detect positive or negative changes. Additionally, detailed reports allow retailers to drill down into the underlying data in site results.
“Our e-commerce strategy consulting group works closely with our retailers to uncover new ways to grow revenue, “Kavanagh says.
Another update with this newest release is integration with Microsoft Dynamics ERP that aims to simplify back-end management of orders, inventory and client information. Through the integration, retailers can quickly share information from the e-commerce site to their back end accounting, supply chain, or billing systems, Kalio says.