The acquisition will add more than 300 products to L’Oreal’s lineup.
Integrated mobile wallet and marketing solution will enable retailers to deliver targeted offers to customers, prospects
ATLANTA and NASHVILLE, Tenn. - May 30, 2012 - CorFireTM, the mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions; and edosm, the leader in personalized card-linked offers, will integrate the edo card-linked offers platform with CorFire's mobile wallet solution and suite of mobile marketing services, which includes loyalty and gifting. This partnership will create a consumer-focused mobile wallet that will enable merchants, advertisers and financial institutions to deliver real-time, targeted rewards and offers to their customers via the mobile channel.
The joint solution delivers highly-targeted, real-time offers tailored to consumer shopping activity and location. This enables merchants to reach new and existing customers with more relevant and valuable offers. Additionally, this scalable, secure mobile offering is designed to increase overall basket value and provide merchants with higher redemption rates.
The combined solution will feature a data analytics engine built on predictive data - consumers' transaction data. Combined with location-based technology, the solution provides edo and CorFire the ability to deliver targeted offers at the location where a consumer is most likely to make another purchase, in close proximity to another merchant's store. Merchants and financial institutions will benefit from the ability to drive customers' tender choice and increase consumer engagement. They also will create a strong one-to-one communication channel with the customer and enhance their current and future CRM campaigns.
"Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while advertisers are searching for solutions that will position them to meet this demand in a profitable and measurable way," said Ed Braswell, CEO and president of edo. "Our partnership with CorFire will allow marketers to easily target based upon transaction behavior - creating the new standard for in-store mobile advertising."
The integrated CorFire mobile wallet and edo card-linked offers platform is currently in Beta testing and will be widely available later this year.
"By merging our mobile technology with the edo card-linked offer platform we can provide merchants and financial institutions with a powerful mobile solution to engage their customers, build loyalty and ultimately improve revenues," said Sang Yook, chief strategy officer of CorFire.
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From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystem deliver on the promise of an environment where consumers can live life mobile. As the mobile commerce business of SK C&C USA, CorFire leverages the billion dollar financial backing of its parent company, SK C&C, with its 10+ years of mobile payments experience to provide a scalable and trusted technology that helps companies quickly and securely move their mobile commerce platforms forward.
Headquartered in Atlanta, with a second office in San Francisco, CorFire offers three core technology solutions: its Trusted Services Manager (TSM) platform - CorTSMTM, a robust mobile wallet platform - CorPayTM, and Cor360 - a state-of-the-art suite of mobile marketing services. For more information please visit www.corfire.com or follow us on Twitter at www.twitter.com/corfire.
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior - helping marketers and merchants increase loyalty and target new customers with instantly redeemable offers tailored to their customers' shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City.
For more information, please visit www.edointeractive.com. Follow edo on Twitter, using @edointeractive.
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