The acquisition will add more than 300 products to L’Oreal’s lineup.
Splurgy Is a Social Marketing Platform That Allows Brands to Reward Customers for Social Engagements.
SAN FRANCISCO, CA--May 24, 2012 - Splurgy Inc announced today the launch of its social marketing platform that allows brands to reward customers for various social engagements. The company has been operating in stealth mode since November of 2011 and has already raised an angel round from an impressive list of investors that include: Ken Cron (former board member of LogMeIn, Computer Associates, and Midway Games), Samer Hamadeh (founder & CEO of Zeel), and Kent Schoen (former lead product manager of monetization at Facebook).
Most recently, IGN used the social marketing platform to promote the IPL 4 event that took place in Las Vegas. Splurgy helped this year's event sell out its physical venue, bringing more than 10,000 spectators to The Cosmopolitan Hotel. Splurgy has also directly contributed to a 15 percent growth of IPL's Facebook fanbase and generated more than 1,000 tweets about the event.
"Splurgy is a major reason why we were sold out of IPL 4 tickets online within four weeks," said David Ting, general manager of eSports at IGN Entertainment. "I highly recommend you to consider Splurgy as part of your marketing strategy."
Splurgy's universal platform allows a merchant to setup an offer once and publish it everywhere, from the company's website to its various social media presences such as its Facebook page or Twitter account. The offer campaigns are accompanied by a rich social analytics tool, which allows brands to determine the monetary value of their social media followings and quickly discern the highest yielding engagements.
The offers can range from coupons to daily deals to sweepstakes and allow the merchant to customize the values of different social media engagements. For example, the merchant could offer a daily deal with a 10 percent discount for a Twitter Follow, or 20 percent off for a Facebook Like. The company could also run a sweepstakes campaign that tracks the various types of social media engagements (like, share, follow, tweet) as entries into the raffle.
The simplicity of the platform allows a quick and easy hook to all social elements of the myriad social networks available today, without the need of programming knowledge or IT help.
Splurgy Inc was co-founded by Brian Kim, former co-founder of AppAdvice, and Michi Kono, former VP of engineering at Payvment.