The acquisition will add more than 300 products to L’Oreal’s lineup.
Amazon manufactures the discs through its CreateSpace subsidiary.
Amazon.com Inc. this week began selling DVDs of content not previously released in that format through an on-site store dubbed “Never Before on DVD.” Amazon manufactures the DVDs through its CreateSpace subsidiary, which provides individuals and companies with on-demand publishing services for the creation of CDs, DVDs and books. The DVDs are manufactured only when a consumer orders them, Amazon says.
The “Never Before on DVD” store is available through Amazon’s “Movies and TV” section on Amazon.com. Amazon says there are about 2,000 titles available today and expects that to grow as studios elect to make more backlist content available on DVD through the CreateSpace service. For example, Amazon says Warner Bros. Home Entertainment will make the first season of its “Tarzan” television series, which aired in 1966, available. It’ll also add older films, such as the 1943 film “The Sky’s the Limit,” which stars Fred Astaire, to the collection available for order. Other studios that’ll add content to the service include Disney, Twentieth Century Fox and Sony Pictures, Amazon says.
"The Never Before on DVD store is a great place for fans to discover thousands of films and television series they've been waiting for on DVD," says Brad Beale, director of digital video content acquisition for Amazon.