JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
Sandie Milberg is responsible for direct advertiser and agency business.
Santa Barbara, CA, May 15, 2012—Supporting its position as one of the fastest-growing online ad networks in the country, Underdog Media announced the appointment of Sandie Milberg as VP Sales, Eastern US. She is responsible for direct advertiser and agency business.
Milberg has over fourteen years experience in interactive advertising sales, including recent VP of Sales positions at Rocket Fuel and United Online.
“Sandie has a stellar reputation in the industry and is the absolute right person to lead our NY and Eastern US efforts,” said CEO Jeff Hirsch. “As the first fully-customizable media network, Underdog is delivering scalable ROI for direct marketers and brand response clients—a perfect fit for her background.”
Milberg confirms the match. “Underdog Media is one of the only companies I have seen that truly puts the right message in front of the right person at the right time to drive results for its clients. With a foundation based in technology—not a black box, and founders with past proven success in delivering on advertiser ROI, I am thrilled about joining the team.”
With this development, Underdog Media has also opened a New York office.
About Underdog Media:
Underdog Media is the advertising industry’s first fully customizable media network. Its proprietary, progressive optimization technology—combined with campaign-driven distribution channels—leverages display and social media inventory to provide clients measurable results. Since 2007, Underdog Media has built custom campaigns for advertisers that engage with consumers, convert them to customers, and nurture those relationships over time. For more information, please visit www.underdogmedia.com