May 15, 2012, 9:37 AM

Demandware Extends Multichannel Strength with New Service

The Multichannel Commerce Solution includes a set of unique accelerators – technology and strategy tools – that help deliver a consistent and seamless consumer experience across traditional web, mobile, social, call center and in-store silos.

Burlington, Mass., – May 14, 2012 – Demandware, Inc. (NYSE: DWRE), a global leader in on-demand ecommerce, today announced its expanded Multichannel Commerce Offering with its new solution, a comprehensive and prescriptive framework that enables high-growth retailers to extend the power of digital commerce to point-of-sale, kiosks, smart phones, tablets and other web-enabled devices. The Multichannel Commerce solution leverages Demandware’s proven methodologies established from experience working with leading retailers, along with the company’s open architecture, to simplify complex multichannel operations. 

The Multichannel Commerce Solution combines Demandware’s leading cloud-based digital commerce platform, multichannel accelerators, pre-built integrations from Demandware LINK technology partners, education, implementation services and solution support to provide a cohesive framework for extending digital commerce capabilities to the store and other physical and virtual touch points. The solution guides strategy, supports business growth and lays out a clear blueprint to leverage the power of the Demandware Commerce platform in a multichannel environment.

According to research conducted by Forrester Consulting*, 68 percent of US multichannel shoppers are more likely to purchase from a brand whose products are available through multiple channels. Demandware’s Multichannel Commerce Solution enables retailers to realize the full potential of these valuable consumers by efficiently extending digital experiences to wherever and whenever they interact with the brand. The Solution allows retailers to:


  • Create an effective and focused consumer-centric strategy
  • Reduce time-to-value with a faster standard for multichannel implementations
  • Ensure seamless consumer interactions with targeted merchandise, pricing and promotions
  • Improve operational efficiency by integrating internal and external systems with an open and extensible cloud architecture

The Multichannel Commerce Solution includes a set of unique accelerators – technology and strategy tools – that help deliver a consistent and seamless consumer experience across traditional web, mobile, social, call center and in-store silos. Key accelerators are Open Commerce APIs to syndicate and synchronize commerce capabilities and content across channels; a mobile reference application with store locator functionality; and multichannel impact assessment tool and reference architecture for prioritizing, depicting and enabling key multichannel capabilities. 

At the core of the Multichannel Commerce Solution is Demandware Commerce – Demandware’s leading cloud-based digital commerce platform – that empowers retailers to create efficient and personalized shopping experiences for consumers across digital channels. Many leading retailers, including Columbia Sportswear, Crocs, Deckers Outdoor Corporation and Jewelry Television already leverage the platform for multichannel operations.

Demandware Commerce contains many specific multichannel capabilities including:

  • Customer targeting to trigger relevant offers based on segmentation intelligence
  • Multiple inventory location to create real-time visibility into merchandise availability
  • Product content management to syndicate consistent digital information in stores
  • Data model extension to extend customer, product and order information across applications

“Demandware has allowed us to efficiently extend our brand message and commerce capabilities beyond the web channel and respond to the demands of our valuable multichannel customers. Its open cloud technology allows us to efficiently synchronize digital commerce, product information and brand content to quickly and consistently execute marketing and merchandising initiatives across channels,” said Andy Sackmann, vice president of marketing and ecommerce at Crocs.

“Leading retailers and brands around the globe use Demandware Commerce as their digital backbone,” said Jamus Driscoll, senior vice president of marketing, Demandware. “Our new Multichannel Commerce Solution is the result of extensive collaboration with our clients to ensure it meets the demand of large, complex retailers. It allows retailers to quickly and easily establish flexible multichannel operations that power seamless consumer experiences.”

Demandware’s Multichannel Commerce Solution is part of a suite of solutions that unlock the power of the digital world and enable retailers to quickly, easily and affordably solve common consumer and business challenges. The suite includes Multichannel Commerce, Global Commerce, End-to-End Commerce, Emerging Commerce, Mobile Commerce and Web Commerce.

*A Forrester Consulting thought leadership paper: The Future of Retail and Tomorrow’s Consumer, June 2011.

About Demandware, Inc.

Demandware (NYSE: DWRE),  is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

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