Retailers shift their ad spending from TV, radio and print ads to digital ads.
New mobile applications provide powerful tool to enhance consumer product experience and assist in ongoing product usage
May 14th, 2012, MADISON, Wisconsin and RALEIGH, North Carolina - Remington® the nation’s number one grooming products company and Kadro Solutions, a full service enterprise software development firm, today announced the release of the i-LIGHT ™ Pro mobile application for iPhone, Android and iPad in conjunction with the US release of Remington i-LIGHT™ Pro Intense Pulsed Light Hair Removal System. i-LIGHT™ Pro is a revolutionary, light-based system designed to provide professional hair removal results at home and is FDA cleared and dermatologist recommended. By utilizing Kadro Mobile, the i-LIGHT™ Pro product release is supported by an innovative mobile application for an enhanced product purchase and ongoing user experience. More information can be found at www.ilightpro.com.
The i-LIGHT™ Pro mobile application provides customers with the convenience to utilize their iPhone, iPad, or Android mobile device to track and manage treatments with the i-LIGHT Pro™, join the Auto Delivery Program, purchase the i-LIGHT™ Pro and additional cartridges from their mobile device, and review product information. In addition, by utilizing the mobile Tone Matcher, potential purchasers can review sample skin tones to determine if the i-LIGHT™ Pro is an appropriate hair removal system for their skin color.
“As we released the i-LIGHT™ Pro in the US, it was important to consider how mobile technology would be a powerful tool for our consumers not only in the initial purchase of the i-LIGHT Pro, but also in its ongoing use,” said Ryan Koechel, e-Commerce Manager for Remington. “Remington is pleased to have a mobile software partner in Kadro. The Kadro Mobile solution has helped us create an engaging mobile consumer experience and their team delivered a high level of technical expertise to help us execute on the brand vision for i-LIGHT™ Pro.”
About Kadro Solutions Inc.:
Kadro Solutions is a software services firm that delivers custom, innovative and enterprise-class software and managed services with a strategic focus on e-Commerce, mobile and custom web-based applications. We help our clients grow their business and tackle their most challenging technology problems. Kadro provides flexible and robust capabilities combined with superior customer service that results in loyal customers ranging from Fortune 1000 companies to small business start-ups in a variety of industries including retail, wholesale, consumer packaged goods, field service, financial services, healthcare, real estate and education.
Software solutions include: B2C and B2B e-commerce websites, custom mobile and mobile commerce apps, mobile auditing solutions for brand protection and quality assurance, mobile solutions for remote data gathering and reporting, interactive video-based learning management systems, custom website content management systems, Internet marketing and search engine optimization services, and full-service application hosting and support. For more information, visit us at www.kadro.com or follow us on Twitter @kadro.
Remington® is “How the World Gets Ready.” A global leader and manufacturer of men’s and women’s grooming and styling products, Remington is an innovator of affordable hair care, electric shavers, wet shavers, wet shave products and body groomers and trimmers, and a subsidiary of Spectrum Brands Holdings. For more information about Remington, visit www.remingtonproducts.com or become a fan of Remington Ready and Remington Hair Care & Grooming on Facebook.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc. is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Farberware®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 130 countries. With approximately 6,000 employees in 43 countries, Spectrum Brands Holdings reported fiscal 2011 net sales of $3.2 billion. For more information, visit www.spectrumbrands.com.