Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Increasingly those gifts are gadgets, surveys say.
When it comes to buying a gift for Mother’s Day more web shoppers plan to buy online rather than head to a physical store, according to survey from comparison shopping engine PriceGrabber. 52% of consumers surveyed said they planned to buy their Mother’s Day gifts online this year, 5% of those who planned to buy online said they would do so from a mobile device.
43% of shoppers said they planned to buy flowers for mom, making that the most common Mother’s Day gift, according to the survey of 4,295 U.S. online shoppers. However, many moms might receive tablets, smartphones and other tech gadgets, according to surveys examining what moms want and what their gift givers plan to buy them.
31% of online moms want technology-oriented gifts, and of those 51% say they they want a tablet computer, according to a survey by techbargains.com. As to which tablet they’d like, 58% want an iPad and 18% want a Kindle Fire. The April survey queried 1,547 visitors to the electronics site. After tablets, 16% of respondents want an MP3 player, 14% a laptop computer, 9% an e-reader, 4% a digital camera, 2% a cell phone, 1% a television and 3% a different type of gadget.
In a separate survey of more than 25,000 visitors to web-only retailer Buy.com, nearly 40% said they view mom as a technology fiend who wants gifts like smartphones, cameras and tablets. 24% of respondents say their mothers are fashion-focused and want apparel gifts from high fashion brands like Michael Kors, 20% say their mothers want fitness-related gifts like running shoes or a yoga mat and 18% say their mother just wants something to help her relax at home, like a book, movie or spa item.