May 8, 2012, 10:44 AM

Digital rewards marketing firm Ifeelgoods hires a Google executive

Tyler Hoffman becomes the company’s senior vice president of sales.

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Tyler Hoffman

E-marketing firm Ifeelgoods, which enables e-retailers to offer digital rewards such as Facebook Credits in marketing promotions, has hired Tyler Hoffman as its senior vice president of sales.

Ifeelgoods provides the technology that enables retailers such as Gap Inc., Shoebuy.com and 1-800-Flowers.com Inc. to offer rewards to consumers who make a purchase with Facebook Credits—the virtual currency that social gamers use to buy digital goods and services via online games that operate on the social network.

“Ifeelgood’s unique approach to promotions, incentives, and coupons is transforming the way companies acquire and motivate consumers,” says Hoffman. 

Hoffman previously worked as managing director of sales for Google Inc.’s commerce division. Prior to joining Google in 2011, Hoffman was vice president of sales at RichRelevance, a vendor of personalization technology for online retailers, from 2008 to 2010, according to his LinkedIn profile. He has also held various positions at PayPal from 2001 to 2008; most recently, he was senior director of merchant services.

Tom Funk, senior marketing manager, digital and direct, for Green Mountain Coffee Roasters Inc.’s Specialty Coffee Business Unit will share tips on effective social media strategies at the Internet Retailer Conference & Exhibition 2012  in a session entitled “The many flavors of a social strategy: What will work for you?" Green Mountain Coffee Roasters is No. 83 in the Top 500 Guide.

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