Retailers have teased and rolled out online deals for days, even weeks, but the real Black Friday is here.
The Internet Retailer Online Retail Index decreased 6% last week as the broader market fell.
Few of the 25 e-commerce stocks in the Internet Retailer Online Retail Index posted gains last week. The stock prices of only four companies, U.S. Auto Parts Network Inc., Overstock.com Inc., 1-800-Flowers.com Inc. and PetMed Express Inc., increased last week.
Among the largest losers was Keynote Systems Inc., with a 17.9% decrease. Last week Keynote, which measures e-commerce and mobile commerce site performance, posted a second quarter net income of $334,000, down 89.9% from $3.3 million a year ago.
Keynote’s costs were up in the quarter, totaling $29.8 million up 44.0% from $20.7 million a year. Keynote says $6.2 million of that increase is because of expenses associated with the introduction of Keynote DeviceAnywhere, a mobile testing service to measure and monitor a client’s sites and apps.
Online marketing firm ValueClick Inc.’s stock value decreased 22.3% last week after reporting first quarter results. That’s despite the company e posting $152.9 million in revenue for the first quarter ending March 31, a 31.2% increase from $116.5 million a year, and a 27.8% increase in net income, going from $16.9 million last year to $21.6 million.
In a research note last week, Colin Sebastian, an investment analyst for Baird Equity Research, noted that ValueClick's results were a “mixed” because the first quarter revenue fell below earlier guidance and analyst consensus.
Overall, the Online Retail Index decreased 6.26% last week, a steeper decline than the broader market. The Dow Jones Industrial Average decreased 1.44% and the Standard & Poor’s 500 decreased 2.44% last week.
Following are the best-performing stocks last week in the Online Retail Index and the percentage change in stock price for each:
• U.S. Auto Parts Network, 10.1%
• Overstock, 8.7%
• 1-800-Flowers, 2.7%
• PetMed Express, 2.2%
• Bluefly, -1.2%
Following are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• ValueClick, -22.3%
• Systemax, -20.7%
• Keynote Systems, -17.9%
• Groupon, -16.7%
• Digital River, -13.3%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.