Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
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It's just one of many things retailers need to know to properly manage the multitude of moving pieces that make up the machinery of fulfillment. And fulfillment managers must constantly be reviewing processes to spot where improvements can be made.
"It's important to have personnel dedicated to tracking carrier costs and finding alternative, lower-cost shipping methods, reviewing warehousing staffing needs and identifying where breakdowns in the fulfillment process occur so fixes can be made," says Hermes' Bense. "High-quality fulfillment comes down to having a flexible system that scales with volume and can change to meet the needs of consumers so their expectations are always met."