May 1, 2012, 12:00 AM

Retail's reality show

(Page 2 of 2)

E-retailers increasingly face demands for licensing fees from holders of technology patents, and many are at a loss as to what to do. Lee Cheng, general counsel at Newegg Inc., will describe how the web-only electronics retailer stands up to patent demands—but keeps legal fees from spiraling out of control.

There's much more, as outlined in the pages that follow. IRCE 2012 will serve as a boot camp that can prepare retailers to come out on top in today's retailing reality show, one in which the winners will be those who learn how to use the web effectively to connect with the 21st century consumer.

don@verticalwebmedia.com

@dondavisIR

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Hayley Silver / E-Commerce

Four things online shoppers tell retailers they REALLY want

Data tells the story of what consumers most value from online retailers.

FPO

Tommy Bush / E-Commerce

Increase conversion rates through smarter payment processing

Many legitimate transactions are declined because of payment glitches. Here are a few steps to ...

Advertisement