Retailers shift their ad spending from TV, radio and print ads to digital ads.
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E-retailers increasingly face demands for licensing fees from holders of technology patents, and many are at a loss as to what to do. Lee Cheng, general counsel at Newegg Inc., will describe how the web-only electronics retailer stands up to patent demands—but keeps legal fees from spiraling out of control.
There's much more, as outlined in the pages that follow. IRCE 2012 will serve as a boot camp that can prepare retailers to come out on top in today's retailing reality show, one in which the winners will be those who learn how to use the web effectively to connect with the 21st century consumer.