April 26, 2012, 12:24 PM

AmazonLocal looks to make its offers more relevant

Amazon’s daily deal arm adds a tool that helps tailor offers to shoppers.

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Amazon.com Inc., No. 1 in the Internet Retailer Top 500 Guide, is taking the first step to tailoring the offers served up by its daily deal arm, AmazonLocal.

Amazon today added a Deals Preference tool to its daily deal site that enables shoppers to indicate either on an offer page or in an account settings page whether they “like,” “dislike” or are “neutral” about offers in categories such as “entertainment and travel,” “health and beauty,” “shopping and service,” and “restaurants, bars and pubs.”

The tool mirrors a feature already offered on Google Inc.’s daily deal service Google Offers. Groupon last year added buttons related to an offer, such as “foodie” for a restaurant deal that consumers can click to indicate they want to receive similar types of offers. LivingSocial doesn’t give shoppers the choice to note their interests.

“Deal Preferences is a first step toward personalizing the AmazonLocal shopping experience by empowering customers to directly influence the type of deals they receive from AmazonLocal,” says an Amazon spokeswoman.

AmazonLocal makes offers to consumers in roughly 100 markets throughout the United States.

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