Women’s clothing brand Roman Originals has been inundated by calls since the photo became the center of an online debate.
Integrated Solution to Help Online Retailers Remarket to Customers Using Targeted Messaging Based on Recent Shopper Behavior.
INDIANAPOLIS – Smarter Remarketer today announces a strategic partnership with ecommerce management solutions provider Onestop Internet to empower global apparel retailers to effectively remarket to customers through personalized messages based on their online interactions with the brand.
Powered by the Smarter Remarketer suite of data-driven and automated campaign management applications, Onestop clients now have the ability to target online visitors with unique messaging and product suggestions based on recent shopping behavior.
“Remarketing provides an incredibly powerful way for online retailers to stay engaged with their customers, but many brands still rely on a steady stream of one-size-fits-all marketing messages to current and prospective customers,” said Jeremy Hermanns, vice president of performance marketing for Onestop. “Smarter Remarketer has fundamentally changed the way our retail clients think about remarketing; they realize it’s not about how many emails they send, but about leveraging data to easily create compelling messages that drive repeat purchases.”
In November 2011, Onestop Internet made the move to complement its ecommerce management solutions with Smarter Remarketer’s ESP-agnostic email marketing automation and analysis suite for two of its largest retail clients. Fewer than five months later, Onestop committed to using Smarter Remarketer to power the remarketing efforts for the majority of its clients.
“When shoppers are interacting with your brand online, they’re actually telling you everything that you need to know to deliver compelling remarketing messages that improve sales efficiency and accelerate revenue growth,” said Angel Morales, co-founder and CIO of Smarter Remarketer. “By bringing the power of Smarter Remarketer to Onestop Internet’s ecommerce platform, we can provide online retailers a single solution to create and deliver content that’s built around the customer’s unique needs and interests.”
About Smarter Remarketer
Smarter Remarketer provides a Software-as-a-Service (SaaS) platform of automated and data-driven campaign management applications which give multi-channel retailers the power to remarket to website visitors through personalized messaging. Leveraging powerful behavioral, transactional and demographic data combined with sophisticated machine learning, Smarter Remarketer helps retailers engage and reengage visitors through more targeted cross-channel messaging via email and other media. The value provided to retailers is focused on driving incremental revenue and return on customer and marketing spend optimization. This allows them to sell more products and attract and retain more customers, more frequently, at a lower over-all cost. Smarter Remarketer powers marketing automation and analysis for top 1,000 online retailers. Learn more at http://www.smarterremarketer.com/
About Onestop Internet
Onestop Internet (www.onestop.com) offers full-spectrum outsourced retail e-commerce development and management with a customized, brand-centric approach. Strategic and logistical services are designed to support client growth, and include marketing & merchandising, site design, customer service, product photography, and warehousing & fulfillment. Onestop offers a complete e-commerce technology platform designed around industry best practices to provide online retailers with advanced features, rapid scalability, and efficient operations. The company’s comprehensive offering is available with no up-front fees. Clients include 7 for All Mankind, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, Splendid and Ella Moss. Onestop is based in Rancho Dominguez, California and was founded in 2003.