Online sales increase almost 3%, but HSN’s total sales dip by the same amount.
ScoreBig.com Reveals Results of Behavioral Survey; Finds Most Americans Are Attending Less Than One Live Event Every Three Months Due To High Ticket Prices and Hidden Fees
LOS ANGELES (April 16, 2012) /PRNewswire/ — ScoreBig.com, a service that allows consumers to save up to 60 percent on tickets to their favorite pro and college sports, concerts, and theater events without the hassle of fees or shipping charges, today announced the launch of ScoreBig Daily, a free app for iPhone and iPod touch that gives users immediate access to great seats at hot live events in their city that night.
Just like ScoreBig.com, every ticket on ScoreBig Daily will be below retail price, and will never have any processing, delivery or convenience fee of any kind. With just a few taps, ScoreBig Daily lets people pick the number of seats they want for one of a handful of events each night, and then pick the price they want to pay for that event. Offers for tickets are accepted or rejected instantly, which makes finding something affordable to do after work or any night of the week quick and easy. Available exclusively in San Francisco and Los Angeles to start, ScoreBig Daily will soon roll out to other cities, starting with New York.
To support today’s rollout, ScoreBig.com also announced the results from its first annual “Spotlight on Live Events in America” behavioral survey, conducted online by Harris Interactive in April amongst over 2,000 adults age 18+. The survey showed that while a majority of Americans – 69% – feel exhilarated after attending a live event, more than half (77%) attend four or fewer events each year, less than once every three months. Additionally, 82% felt cheated by hidden fees connected with tickets.
“Ticket prices to live events have skyrocketed by about 70% over the last decade, which means many Americans are getting priced out of seeing their favorite teams or bands play,” said Adam Kanner, ScoreBig.com CEO. “With our new ScoreBig Daily App for iPhone and iPod touch, our goal is to change that. We want fans back in the seats, cheering and singing along with their families or friends. By giving them easy and immediate access to the best seats on the day of the game or concert, fans will be able to save a bundle and actually afford to take their families to a great live event. We’re helping to make tickets affordable again.”
For those in cities where the app does not yet offer live event tickets, ScoreBig.com has done away with its waitlist so that all users, no matter where they are in the nation, can enjoy and instantaneously access the site’s millions of tickets for great live events.
The ScoreBig Daily App is available for free from the App Store on iPhone and iPod touch or at www.iTunes.com/AppStore.
ScoreBig.com enables consumers to get great tickets for live sports, concert and theater events – at guaranteed savings of up to 60 percent. ScoreBig.com members pick their own price on seats from the floor to the rafters, always pay less than retail price, and never pay any fees. For its partners, ScoreBig.com is an entirely new “value channel” that creates a safe environment to move unsold ticket inventory in a way that doesn’t negatively impact their brand or cannibalize full-price sales. ScoreBig.com was founded in 2009 and is headquartered in Los Angeles, Calif.
Behavioral Survey Methodology
This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of ScoreBig.com in April 2012, among 2000 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Melissa Penn at email@example.com or 323-648-5426.