The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Shoppers tap the More tab to better manage mobile reminders from the flash sale retailer.
Members-only flash sale retailer Fab.com says its mobile shopping app just got a little more fab—and much of it has to do with an updated tab.
The retailer, which sells home décor and designer products, updated its apps both for the iPhone and smartphones using Google Inc.’s Android operating system with what it calls smarter sales notifications and more personalized sale reminders. Consumers can now tap into the More tab in the apps and specify when they would like to be notified of sales. Shoppers can set reminders for 11 a.m. daily sale reminders, weekly reminders or special sale reminders.
Shoppers also can use the updated mobile shopping apps to get a dose of daily design inspiration, to make sure they don’t miss flash sales by accessing them on the go via their smartphones, preview upcoming sales, browse by color, price, and category, and view and zoom in on images. The new version of the Fab iPhone app has around 110 reviews and, thus far, a perfect 5-star rating.
Consumers can also use the app to share their favorite designs on Facebook, Twitter, via e-mail, and via text message to earn credits towards future Fab.com purchases. Members can earn credits on the site for referring friends; members earn two months of free shipping if they refer 50 consumers. Fab.com credits 50% of its sign-ups to social media referrals. Fab.com has a Facebook presence and also runs a feature on its site that enables shoppers to view, share and comment on what others are buying.
Fab.com first launched its mobile shopping apps in October. Just five weeks after their launch more than 10% of Fab.com’s then more than one million members were using the apps regularly. In that short time, the apps also accounted for 15% of all Fab.com’s sales.
Fab.com recently announced it had doubled its membership to 3 million consumers since January and predicted it will generate $100 million in revenue this year. The retailer, which launched in 2011, says it sold an average of 154 products per hour in its first nine months.