April 17, 2012, 9:31 AM

Fathead Uses Experian QAS Software to Improve Customer Service

The Experian QAS products will be used on the Fathead e-commerce site and within the customer service center.

Boston, Mass., April 17, 2012 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that Fathead, the leading brand of officially licensed sports and entertainment wall graphics, will use QAS Email and QAS Pro to improve email and address customer data quality. The retailer expects better customer data to improve product delivery, increase email conversion rates and enhance the overall customer experience on http://www.Fathead.com.

“We are implementing customer data verification tools to improve overall data quality,” said Jennifer Rademacher, chief information officer at Fathead. “We want to ensure that our data is as accurate as possible. With better, cleaner data, we are confident we will be able to provide a better customer experience.”

The Experian QAS products will be used on the Fathead eCommerce site and within the customer service center. The products are expected to improve the overall workflow for employees and customers while ensuring accurate customer data.

“Retailers need to be sure that they are capturing accurate contact data wherever that information is being collected,” said David Northridge, vice president of client retention, Experian QAS. “This can improve many areas of the business, from email marketing to package delivery and call center efficiency.”

About Experian QAS

Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Fathead, LLC

Fathead, LLC is the Real.Big. brand of officially licensed sports and entertainment graphics products. Fathead gives fans the opportunity to bring their favorite passion or inspiration to life. Fathead wall graphics include "Real.Big." the life-size, high definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets, stadiums and logos. Fathead products also feature Big Heads, Fathead Street Grips and Fathead Customs, available in Mounted Canvas and patented Vinyl with a choice of classic Fathead die-cut or mural style. Fathead carries Art and Decor graphics comprised of contemporary, photographic and fine art by SM/ART. Fathead Corporate Solutions provides unique signage and decor alternatives for companies seeking flexible and creative marketing solutions by utilizing Fathead innovation to create any shape, size or design for visually stimulating, high impact results. Fathead is manufactured in the USA, based in Detroit, Michigan and available for purchase worldwide. Fathead carries thousands of images and maintains over 500 license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.fathead.com. Connect with us on Facebook and Twitter.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

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