Retailers shift their ad spending from TV, radio and print ads to digital ads.
The live chat company is taking a creative approach to social recruitment.
LivePerson Inc. hopes its next chief technology officer will have a heart, the company says. At least that’s what it requests on its recruitment page. There, below the question ‘Are you a CTO with a heart?’ the live chat vendor posted a video that features employees sharing why they work at LivePerson and what they love about it. Employees then shared the video on Twitter, Facebook and other social networks. Through that social media sharing, the company hopes to lure in just the right person for LivePerson.
“In this world of attracting really top-level talent, you really have to be creative,” says Steve Schloss, LivePerson’s global head of human resources. “It really is a very authentic video about who we are and what we’re looking for. It’s not PR.”
The company admits the video is an experiment and that it’s not sure it will find its new CTO this way, but says it already plans to continue to use creative recruiting campaigns in the future. Many e-commerce companies are struggling to fill staff positions even amid high unemployment rates nationwide, Internet Retailer reported in January. In response, recruitment strategies are changing widely, often leaving traditions, such as resumé requirements, behind.
LivePerson provides live chat services but is expanding into a multichannel cloud platform that offers a range of interactive online connections. It is the leading vendor of live chat services in the Internet Retailer Top 500 Guide; 64 e-retailers in the guide say they use LivePerson for chat.
"The right candidate will truly value our mission to create meaningful connections within and beyond our company, and will exemplify our desire to positively impact our local communities," says Rob LoCascio, LivePerson founder and CEO. "We are searching for a CTO that is not only qualified, but dedicated to supporting our mission both in thought and in action." To that end, the next CTO will also get a $10,000 grant to donate to a technology-focused charitable initiative of his or her choice.
So far the video has garnered a number of candidate responses, though LivePerson declined to say exactly how many or if one of those respondents will be its next CTO. Schloss notes that the video is also attractive to others who might lack CTO qualities but who might jibe with the LivePerson team and be appropriate for different jobs.
“This is what we like to do, find creative ways to put ourselves into the marketplace,” Schloss says.