The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Barry Herstein, late of Snapfish, is the travel site’s new marketing head.
Jetsetter.com, the members-only web site for high-end travel owned by Gilt Groupe, has hired Barry Herstein as its first chief marketing officer. Gilt Groupe is No. 49 in Internet Retailer’s Top 500 Guide.
Herstein most recently was general manager, Americas, and global chief marketing officer for photo services site Snapfish.com, a unit of HP Home & Home Office Store, No. 19 in the Guide. Prior to Snapfish, Herstein was general manager and chief marketing officer of PayPal Inc., the payment services unit of eBay Inc. Earlier in his career he was the top marketer for American Express’ international consumer division and also worked for Avon Products Inc., No. 30 in the Guide.
At Jetsetter.com, Herstein will be responsible for all consumer acquisition and engagement activities and lead brand development and partnerships, among other tasks.
"Jetsetter is thrilled to welcome Barry, a seasoned CMO with a proven track record in scaling e-commerce and consumer brands," says Drew Patterson, Jetsetter’s founder and CEO. “Barry will help us reach a larger audience."
Herstein will report to Patterson.
Scott Ballantyne, chief marketing officer of flash-sale e-retailer Fab.com, will speak at the Internet Retailer Conference & Exhibition this June in Chicago in a session entitled “Going social from Day One: How a start-up online retailer gained 2 million members through social marketing.