Groupon says its focus is on the bottom line, rather than top-line growth.
Veit Dengler will oversee the daily deal operator’s international operations.
Groupon Inc. has hired former Dell Inc. executive Veit Dengler as its senior vice president, international.
He will be based in the daily deal operator’s Schaffhausen, Switzerland, international headquarters, from which he will oversee Groupon’s European, Middle Eastern, Asia Pacific, Japanese and African operations.
Dengler takes over the role from Marc Samwer, who has been consulting for Groupon since the daily deal operator acquired its Berlin-based competitor CityDeal in 2010.
"Marc and his brother Oliver built an extraordinary team that's grown our international business to account for more than half of our revenue," says Andrew Mason, Groupon’s CEO.
Dengler previously held a variety of roles at Dell, No. 4 in the Internet Retailer Top 500 Guide. Most recently he was executive director and general manager of its Eastern European and Russian consumer, small and medium business division.
Dengler joins Groupon while the daily deal operator is facing scrutiny domestically and abroad. Groupon last month came under fire from the U.K.’s Office of Fair Trading, a regulatory agency, which claimed that Groupon U.K. subsidiary MyCityDeal Ltd. offered deals that were misleading and breached consumer protection regulations. Groupon also had to restate its earnings last month after its auditors found that the company had a material weakness in its internal controls, which meant the internal controls Groupon had in place to prevent financial statement irregularities were ineffective. Groupon explained that it had not adequately set aside reserves to cover refunds on the more expensive vouchers it began selling late last year.