The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Manufacturers of golf clubs, balls and accessories win an injunction from a federal court.
A court order has temporarily shut down about 175 web sites selling counterfeit golf products, according to the U.S. Golf Manufacturers Anti-Counterfeiting Working Group, to which major golf companies belong. The preliminary injunction came from the U.S. District Court for the Southern District of Florida, the group said today.
Immediate comment from the court was not available this morning.
The group, founded in 2004 to fight against the selling of counterfeit products, said it filed suit against 130 defendants involved in the operation of more than 175 sites selling such products as golf balls, clubs and accessories. Visitors to those sites will be redirected to another site displaying information about the injunction .
"Over the last decade, we've seen a significant increase in counterfeiters using the Internet as a tool to dupe consumers," says Christa McNamara, director of corporate communications for TaylorMade-adidas Golf, one the companies behind the group. "We've shut down a significant number of web sites with this recent joint action, and it gives us momentum in our efforts moving forward."
The other firms that make up the group are Callaway-Odyssey and its Top-Flite unit; Ping; Cleveland Golf and its Srixon and Never Compromise subsidiaries; and Acushnet Co. The U.S. Golf Manufacturers Anti-Counterfeiting Working Group says its advocacy resulted in the seizure of at least 80,000 counterfeit golf products last year.