While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The retailer makes 30,000 titles in Spanish available for the Kindle.
Amazon.com Inc. had added the “eBook Kindle en Español” storefront to the e-retailer’s Kindle store. Amazon, No. 1 in the Internet Retailer Top 500 Guide, said today it has put up for sale 30,000 Spanish-language books. U.S. customers now shopping for such books also have access to extra help pages and customer support in Spanish.
Additionally, the latest $79 Kindle can be set for navigation and reading in Spanish, Amazon says. Many individual Kindle apps also share this feature. Amazon plans to later extend these capabilities to Spanish readers worldwide.
The new Kindle store also offers article compilations by Mexican journalists writing for the Spain-based newspaper El País about current affairs in Mexico. Kindle en Español also sells subscriptions to 14 Latin American newspapers. Spanish-language readers can find English-language books in translation on the site, such as the Hunger Games and Twilight series, or titles by Kurt Vonnegut.
"We expect our Spanish-speaking customers to enjoy both the newly-added books in Spanish, and the improved shopping and reading experience,” says Russ Grandinetti, vice president, Kindle Content.