Amazon is growing on-demand services after reporting a 20% sales increase in 2015.
The Google service adds nearly 500 titles to YouTube and Google Play.
Google Inc.’s YouTube division and Paramount Pictures reached an agreement that will allow consumers to rent nearly 500 films on YouTube, as well as on its Google Play digital content marketplace.
The films, which range from relatively new releases like “Hugo” to older movies like “Ferris Bueller's Day Off,” cost $3.99 for a 48-hour window in which to watch the film in standard definition and $4.99 for high-definition. Many of the films are available starting today and all the new Paramount titles will be added in the next few months.
With the agreement, YouTube now offers nearly 9,000 movies for rent. “It’s still early days for us, and we’ll continue adding new titles and expanding our service to more countries this year,” wrote Malik Ducard, YouTube’s director of content partnerships, in a blog post.
Google now has agreements with five of the six major film studios; the others are Disney, Sony, Time Warner’s Warner Bros. and Comcast’s Universal. The lone studio that hasn’t reached a deal with Google is News Corp.’s 20th Century Fox.
All six of the major studios have agreements to enable consumers to rent their films with Apple Inc.’s iTunes.
April Anderson, industry director, retail, at Google, will speak at the Internet Retailer Conference & Exhibition 2012 in June, in a session entitled, “Paid search strategies for the smaller merchant.”