More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
It’s the first time Amazon’s Instant Video app has been available on a game console.
Starting today, owners of Sony PlayStation 3 game consoles can access Amazon.com Inc.’s Instant Video application to stream movies and TV shows from Amazon.com to their televisions. This is the first time the Amazon app has been available through a game console.
The move means more consumers will be able to stream Amazon video content. Sony says it has sold more than 62 million PlayStation 3 consoles globally. Amazon and Sony Computer Entertainment Corp. say they’ve agreed to prominently feature the Instant Video app on all PlayStation 3 systems in the United States. The companies did not disclose how they would do that.
Consumers can install the video app from the TV/Video Services category on the PlayStation 3 home page; they can also download it from the PlayStation Store.
The move also means consumers who are members of Amazon Prime, the e-retailer’s two-day shipping service, will be able to access free video content through the app as part of their membership. Consumers who are not members of Prime can stream the first episodes of more than 100 TV shows for free as part of an Amazon promotion surrounding the PlayStation 3 launch. They can then rent or buy more video content from Amazon through the app.
“PlayStation 3 is a powerful home entertainment system and is incredibly popular with our customers," says Bill Carr, vice president of video and music at Amazon. “Since the launch of Prime Instant Videos one of the top customer requests has been to provide customers with an app for PlayStation 3.”
The Instant Video app previously was available to stream content to televisions through select TV, Blu-ray and set-top box models via a Wi-Fi connection.
Amazon.com is No. 1 in Internet Retailer’s Top 500 Guide. SonyStyle.com, the consumer-facing e-retail site for Sony products and its music downloading service, is No. 14.
Internet Retailer publisher Jack Love will talk about how the largest e-retailers can connect with the 21st century consumer in a session unveiling the 2012 edition of the Top 500 Guide during the Internet Retailer Conference & Exhibition 2012 in Chicago in June.