The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Overall, stocks in the Online Retail Index fared worse than the broader market last week.
Groupon Inc.’s announcement after the stock markets closed Friday that it was restating its fourth-quarter earnings led to a 20% drop in the daily deal operator’s stock price today. The fall came after a week in which Groupon led all stocks last week in the Internet Retailer Online Retail Index, gaining 8.4% over the prior week.
Groupon had reported in February it had a $42.7 million net loss in the fourth quarter, but Friday’s announcement said the net loss actually was $65.3 million. Groupon also said it had $14.3 million less in revenue, and that its operating income was $30.0 million less than previously stated.
Groupon closed at $15.28 Monday, down 20.3% from its $18.38 close Friday.
Groupon also announced last week that it was buying FeeFighters, an online payment processing comparison service for merchants, adding to its small business services.
Overall, the Online Retail Index decreased 1.54% last week, a poorer showing than the broader market. The Dow Jones Industrial Average increased 1.00% and the Standard & Poor’s 500 increased 0.81% last week.
The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers.
Following are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:
• Groupon, 8.4%
• Bluefly, 5.7%
• PetMed Express, 4.0%
• NutriSystem, 3.5%
• Keynote Systems, 2.1%
Following are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Overstock, -7.4%
• Coastal Contacts, -5.7%
• Shutterfly, -5.1%
• Netflix, -4.6%
• ValuClick, -4.6%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.