March 28, 2012, 11:51 AM

Foot Locker’s 2011 web sales grow 21.9%

The retailer singled out its Eastbay site as a strong performer.

Lead Photo

Net income also rose for the e-retailer in the fourth quarter and fiscal 2011.

Foot Locker Inc.’s online sales grew in both fourth quarter and fiscal 2011.

Foot Locker, No. 53 in the Internet Retailer Top 500 Guide, says the strong online performance is partly because of sales on its site, which sells outdoor apparel, shoes and equipment.

For fiscal 2011 ended Jan. 28, Foot Locker reported:

  • Web sales were $457 million, a 21.9% increase from $375 million in 2010.
  • Total sales were $5.6 billion, a 12% increase from $5 billion.
  • Comparable-store sales increased 9.8%.
  • Net income was $278 million, a 64.5% increase from $169 million in the prior year.

The web accounted for 8.2% of sales for the year, compared with 7.5% in 2010.

For the fourth quarter:

  • Online sales were $148 million, up 2.8% from $144 million in fourth quarter of 2010.
  • Total sales were $1.5 billion, up 7.1% from $1.4 billion in the 2010 fourth quarter.
  • Comparable store sales increased 7.5%.
  • Net income increased 42.1% to $81 million from $57 million.

The web accounted for 9.9% of fourth-quarter sales, compared with 10.3% in the prior year quarter.

The company’s web sites include,,,, and

comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...